Case study

Apex Trading

Apex had a small social following, and together we built the rest: brand, an owned audience, community, membership and a registered name.

Apex began with a small social following and little else. No brand, no funnel, no owned audience to speak of. Together we built the whole machine around it: the identity, the daily content engine, the community, the events and the membership. Today Apex reaches an audience in the tens of thousands, with a registered name behind it.

By the numbers

An audience grown from a small following.

0
Social following
0
Free email subscribers
Daily
Content published
0
Guests at a live, filmed event
0
Registered UK trademark

Brand & identity

A registered identity built from scratch: name, logo, visual system and voice.

Content engine

Expertise turned into new content every day, a presence that compounds instead of vanishing.

Audience & funnel

A hub and email capture that grew the following to 67,000 and turned viewers into a 4,500-strong list they own.

Community & events

A moderated community, plus a live, filmed event that put 100 people in one room.

Work with us

Build the same machine.

Tell us who you are and what you want to be known for, and we'll come back with a clear first step.